African Textile-Inspired Fall Fashion

Children of the Discordance Taps FACE.A-J for FW21

Children of the Discordance introduces a new collection designed for the Fall/Winter 2021 season made in collaboration with FACE.A-J. FACE.A-J stands for Fashion and Culture Exchange Africa Japan and it was founded by Awa'tori. The purpose of the seasonal collection is a part of the fashion label's efforts to create apparel in conjunction with underserved communities.

The new capsule delivers a wide range of heavily patterned apparel that is made from special African fabrication paired together with a plethora of upcycled textiles and vintage garments. FACE.A-J “aims to contribute to peace and advancement in both Africa and Japan,” according to its statement, “bridg[ing] the gap between both creative markets, and foster[ing] economic and cultural development.”

Image Credit: Children of the Discordance

Collaborative Fashion Collections
Fashion labels collaborating with underserved communities to create unique, sustainable collections.
Ethnic-inspired Fashion
Incorporating traditional textiles and patterns from various ethnic groups into fashion designs to create distinctive and culturally diverse clothing.
Upcycling and Sustainability in Fashion
Combining vintage clothing with new materials, such as special African fabrication, to create sustainable and eco-conscious fashion pieces.

Sectors Adopting This

Fashion
The fashion industry can explore collaborations with underserved communities and incorporate traditional textiles to create unique, eco-friendly designs.
Textile Manufacturing
Manufacturers can explore the production of special African fabrics and work with fashion labels to incorporate them into their designs.
Sustainability
Companies focused on sustainability can work with fashion labels to introduce upcycled vintage clothing into their production processes.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 15%
Freshness 10%

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