According to a recent survey, 20,000 people have searched for a masked hoodie, and PrettyLittleThings–the UK-based fashion retailer popular with women aged 16 to 35 years–is serving this demographic with the launch of its new Face Mask Hoodie. The new product ensures you always have a mask on hand when you're running errands, keep you and others safe amid the ongoing global pandemic.
The Face Mask Hoodie features a black fabric with a built-in mask and an oversized fit and comes in sizes XS to XL. Currently priced at $17 USD, the new hoodie is available in both black and grey, serving as the perfect wardrobe staple this season. Fans can purchase the new hoodie online.
Image Credit: PrettyLittleThing
Why This Trend Is Growing
- Mask-integrated Apparel
- Incorporating masks into clothing items presents an opportunity for companies to offer stylish and convenient protective gear
- Comfortable Activewear
- With more people spending time at home and being mindful of health and safety measures, comfortable and functional activewear has become a growing trend
- Affordable Fashion
- As consumers are becoming more price-sensitive due to the ongoing economic uncertainty, affordable fashion brands have a disruptive opportunity to appeal to a wider demographic
Industries Being Reshaped
- Fashion
- The fashion industry can innovate by introducing more protective clothing options, aligning with health and safety measures and consumer preferences
- Sports and Fitness
- Sports and fitness companies can capitalize on the growing demand for comfortable apparel by introducing athleisure clothing lines that cater to working from home and outdoor activities
- Retail
- Retail industry can leverage affordability as a disruptive marketing strategy to appeal to customers who are price-conscious but also prioritize fashion and function
