Fabletics is now introducing a new activewear label called Fabletics Men that's centered on serving men where other performance brands have failed to do so. The problem-solving styles are focused on four areas: fit, function, feel and style, and are designed to be aesthetically pleasing, affordably priced and sensible high-performance options for men that take the stress out of shopping for activewear. With Fabletics Men, there are tops, bottoms, joggers, hoddies, sweatshirts and a variety of pre- and post-workout styles.
Fabletics partnered with comedian Kevin Hart on Fabletics Men. As TechStyle Co-CEO and Co-Founder Don Ressler describes, "Kevin called out the problem: a lot of older performance labels pressure you to be something you're not. Fabletics Men works 24-7 to provide gear that works for the wearer—not the other way around."
Image Credit: Fabletics
Key Themes Behind This Trend
- Affordable Performance Activewear
- Opportunity to disrupt the activewear market by offering high-quality performance gear at affordable prices.
- Problem-solving Styles
- Create innovative activewear designs that prioritize fit, function, feel and style to cater to the needs of consumers.
- Celebrity Collaborations
- Leverage partnerships with influential figures to create brand awareness and gain a competitive edge in the activewear industry.
Where This Applies
- Men's Activewear
- Capture the untapped market of men's activewear by offering sensible high-performance options that address the shortcomings of existing brands.
- E-commerce Retail
- Utilize online platforms to disrupt traditional retail models and make affordable activewear accessible to a wider customer base.
- Fitness and Lifestyle
- Align with the growing health and wellness trends by offering activewear that caters to both performance and aesthetic preferences of consumers.
