As summer approaches, entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart portray the joys of the warmer season with the new BIC EZ Reach lighter. BIC launches its new advertising campaign for the EZ Reach lighter with the duo to showcase its versatility.
The playful ad called 'Pass It' depicts Snoop asking Martha to pass him the lighter to spark up a candle. While they sit outdoors, Martha uses the same lighter to ignite a fondue pot, filling the air with a chocolatey aroma.
The officially licensed Snoop Dogg and Martha Stewart designed EZ Reach lighters will be available for purchase exclusively at Walmart as of July in five different design options.
Image Credit: BIC