In time for the spring, two new colorways for a brutalist style of Eytys sneakers were released. The silhouette is dubbed the 'Angel Canvas,' due to its inclusion of the durable and simple material on the uppers.
One iteration of the Angel Canvas boasts a black, white, and gray colorway, with the black overtaking the uppers, while the thick soles are comprised of wavy combinations of white and gray. The second iteration uses only two colors, a versatile hue of cream, and a light gray that's included on the outsoles. Both sneakers features silver hardware around the laces, which lends them a slight hiking boot aesthetic.
The new Eytys sneakers are set to launch on February 15th.
Image Credit: Eytys
What's Driving This Trend
- Brutalist Style
- Disruptive innovation opportunity: Explore incorporating brutalist design elements in other fashion items to create unique and edgy looks.
- Simplistic Colorways
- Disruptive innovation opportunity: Develop minimalist color palettes for various products and appeal to consumers who prefer clean and understated designs.
- Durable Material
- Disruptive innovation opportunity: Utilize durable materials like canvas in different industries to provide long-lasting and sustainable products.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate brutalist design elements and simplistic colorways into fashion collections to create bold and modern aesthetics.
- Footwear
- Disruptive innovation opportunity: Experiment with unconventional materials and simplistic colorways to produce unique shoe designs that appeal to fashion-forward consumers.
- Product Design
- Disruptive innovation opportunity: Incorporate durable materials like canvas into product design across various industries to enhance durability and sustainability.
