Urban Camouflage-Covered Sneakers

The Eytys Laser Sneaker Boasts Cityscape Imagery

The Eytys Laser sneaker has been unveiled by the brand as a footwear option crafted with a different kind of camouflage for hip urbanites to admire.

The sneakers feature a custom-made urban camouflage print that covers the entirety of the footwear to convey the raw aesthetic of a cityscape. The shoe is crafted from a premium mix of materials including cow leather and neoprene for the upper section, a lining crafted from neoprene and cotton, a rubber outsole and a pylon midsole with a lightweight profile.

The Eytys Laser sneaker is priced at $450 and highlights a chunky aesthetic that brings back a retro 90s vibe in a distinctly modern way for fashion-forward consumers to admire.

Image Credit: Eytys

Urban Camouflage
Exploring creative uses of camouflage patterns in fashion to blend in with urban environments.
Raw Aesthetic
Embracing the use of raw materials and unfinished aesthetics in design for a rugged and authentic look.
Retro 90s Vibes
Reviving nostalgic 90s styles and incorporating them into modern fashion to cater to the tastes of nostalgic consumers.

Industries Being Reshaped

Fashion
Incorporating camouflage patterns and raw aesthetics into clothing and accessories to cater to urban consumers.
Footwear
Integrating retro 90s vibes and chunky aesthetics into shoe designs to target fashion-forward consumers.
Urban Lifestyle
Creating products that blend urban camouflage with raw aesthetics and retro vibes to cater to the style preferences of urbanites.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 58%
Freshness 9%