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Dual-Purpose Eyewear Jewelry

Chloe's New Eyewear Chain Connects to Glasses and is Retro-Themed

— May 27, 2018 — Fashion
High-end womenswear brand Chloe created an eyewear chain -- a dual-purpose chain -- that can attach to any type of sunglasses, regular glasses, or be worn as a stylish necklace.

The French fashion house created the chain with a high-quality brass material to add a retro style to any outfit making it both subtle and a statement piece. The chain is equipped with an adjustable closure, allowing the product to transform easily into a draping long necklace. Right above the aforementioned closure, the piece has the brand's iconic logo engraved in a delicate detail.

Chloe's new eyewear chain is a functional yet chic piece that embodies a carefree spirit to reflect the brand's feminine elegance.
Trend Themes
1. Dual-purpose Eyewear Accessories - Creating versatile eyewear accessories that can be used as both a functional chain and a stylish necklace enables fashion brands to offer customers added value and multiple styling options.
2. Retro-themed Fashion Accessories - Integrating retro aesthetics into fashion accessories, such as eyewear chains, provides an opportunity for brands to tap into nostalgia and attract customers seeking a vintage-inspired look.
3. Fashionable Logo Engravings - Incorporating brand logos as detailed engravings on fashion accessories like eyewear chains allows brands to showcase their identity and establish stronger brand recognition.
Industry Implications
1. Fashion Accessories - The dual-purpose eyewear chain presents an opportunity for the fashion accessories industry to expand its product range and offer customers more versatility in accessorizing.
2. Eyewear - Eyewear brands can explore collaborations with fashion houses to create eyewear chains that combine functionality and style, meeting the growing demand for multifunctional eyewear accessories.
3. Jewelry - Incorporating eyewear chains as fashionable necklace options allows the jewelry industry to experiment with new designs and cater to customers' desire for unique and adaptable accessories.
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