To call Jeremy Scott and adidas' newest collaboration eye-catching sneakers would be an understatement. The eccentric designer has long been known for whimsical designs, but this latest release is playfully contradictory.
The 'JS Wing 3.0' shoes are winged-camouflage sneakers with part of the wings extending past the shoe. The sneaker is structurally complex and multi-layered, acting more of a style-piece than a traditional running shoe.
The 'JS Wing 3.0' is also available in other colorways, but camo seems to be the most prominent design being promoted. The camo pattern is also a more modern and graphic version of the classic print, with bright greens and oranges to match this shoe's upcoming Autumn release in early November.
Key Themes Behind This Trend
- Eye-catching Footwear
- Opportunity in the footwear industry to create unique and unconventional shoe designs that grab consumer attention.
- Structurally-complex Shoes
- Opportunity in the shoe industry to develop more intricate shoe designs that prioritize style over traditional function.
- Modernized Camo Print
- Opportunity in the fashion industry to update and modernize classic prints for contemporary consumer tastes.
Where This Applies
- Footwear
- The footwear industry has an opportunity to create eye-catching and unconventional shoes that prioritize style over function.
- Fashion
- The fashion industry has an opportunity to experiment with modernized versions of classic prints like camo to appeal to contemporary consumer tastes.
- Art/design
- The art and design industry has an opportunity to push boundaries and collaborate with companies to create more unconventional and visually impactful products like the 'JS Wing 3.0' shoes.
