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Daring Beauty Editorials

The Ones 2 Watch 'Heartbreaker' Story Experiments With Eyebrow Piercings

— June 17, 2015 — Fashion
Whether referencing the glamour of the 70s or experimenting with layered eyebrow piercings, this beauty story for The Ones 2 Watch isn't afraid to be daring. Its star, model Masha of PRM Agency in London poses in a retro-themed wardrobe that is handpicked by stylist Jodie Nellist. Sporting pieces from Paul and Joe, Zara and Anne Thomas, the model pulls off printed suits and elegant turtleneck and plaid skirt pairings.

While this editorial references 70s styles, it is also reflective of an edgier and more current take on street style. The exclusive is lensed by photographer Max vom Hofe and features sublime hair and makeup looks that are juxtaposed with eyebrow piercings that are edgy and rocker-inspired.
Trend Themes
1. 70s Glamour Resurgence - Opportunity for beauty brands to create products and campaigns that tap into the nostalgia for 70s fashion and beauty trends.
2. Edgy Street Style - Fashion brands can explore incorporating edgy elements into their designs to cater to the growing demand for street style fashion with an edge.
3. Alternative Beauty Expressions - Innovation opportunity for beauty industry to develop unique and daring beauty trends, such as eyebrow piercings, to cater to consumers seeking alternative forms of self-expression.
Industry Implications
1. Beauty - Beauty brands can leverage the resurgence of 70s glamour and the demand for alternative beauty expressions to create innovative products and campaigns.
2. Fashion - Fashion brands can capitalize on the edgy street style trend by incorporating edgier elements into their designs and advertising to attract customers seeking unique and daring fashion.
3. Photography - Opportunity for photographers and photo studios to cater to the demand for daring and edgy fashion editorials, capturing unique beauty expressions and pushing creative boundaries.
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