Grimaldi's Pizzeria has teamed up with fellow Brooklyn-born brand Mike's Hot Honey to launch the sweet, savory, and spicy new Exxtra Pepperoni & Hot Honey Pizza.
The new Exxtra Pepperoni & Hot Honey Pizza is a coal-fired pizza topped with extra pepperoni and a drizzle of Mike’s Extra Hot Honey. As Grimaldi’s Pizzeria CEO, Joseph Ciolli, explains, "We are incredibly proud of our Brooklyn roots, and we could not be more thrilled to partner with another great Brooklyn company, Mike’s Hot Honey, to create a seasonal pizza... Mike and his team were fantastic partners, and we can’t wait to share these pizzas with our fans."
The new Exxtra Pepperoni & Hot Honey Pizza officially launched on December 5, 2023, and is available from the pizzeria’s dozens of locations across the country.
Image Credit: Grimaldi's Pizzeria
Why This Trend Is Growing
- Collaborative Food Partnerships
- Grimaldi's Pizzeria has partnered with Mike's Hot Honey to create a sweet, savory, and spicy pizza.
- Gourmet Pizza Creations
- Grimaldi's Pizzeria introduces the Exxtra Pepperoni & Hot Honey Pizza, a unique coal-fired pizza topped with extra pepperoni and a drizzle of hot honey.
- Regional Flavor Infusions
- Grimaldi's Pizzeria incorporates Mike's Hot Honey, a local Brooklyn brand, into their Exxtra Pepperoni & Hot Honey Pizza to highlight the essence of the region.
Industries Being Reshaped
- Pizza Chains
- The partnership between Grimaldi's Pizzeria and Mike's Hot Honey demonstrates opportunities for pizza chains to collaborate with local food brands and create innovative menu offerings.
- Artisanal Food Brands
- The collaboration between Grimaldi's Pizzeria and Mike's Hot Honey showcases the potential for artisanal food brands to expand their reach by partnering with established restaurant chains.
- Restaurant Franchises
- The introduction of the Exxtra Pepperoni & Hot Honey Pizza by Grimaldi's Pizzeria presents an opportunity for restaurant franchises to introduce gourmet pizza options and tap into the growing consumer demand for unique flavor combinations.
