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Dean Furman's Book 'Exponential Potential' Explores Businness Growth

 - Dec 12, 2017
'Exponential Potential' is a newly released book, that captivates readers and gives the tools to grow their business, innovate and disrupt their industry. The author, Dean Furman used the chapter numbers to display the difference between exponential and linear growth. Each chapter number doubles so it goes 1, 2, 4, 8, 16, and so on. For example, chapter 2048 is actually chapter 12.

Throughout the book, Furman covers almost every important element of growing and scaling a company. He talks about the mindset needed, how to come up with business ideas, how to put a business plan together, advanced marketing tactics and growth hacks, spying on competitors, and much more.

As a disruptive innovation expert, Furman wanted to share many of the insights he has learned along his journey.