Exfoliating Bar Razors

The GilletteLabs with Exfoliating Bar Elevates Your Grooming Experience

Just in time for the holiday season, Gilette's design and innovation hub recently expanded its portfolio with the introduction of the new GilletteLabs with Exfoliating Bar -- a new razor that combines shaving with gentle exfoliation for a smoother shave.

The GilletteLabs with Exfoliating Bar helps elevate the grooming experience by removing shaving obstacles such as dirt and debris from your skin before the blades pass. The new grooming product boasts Gillette’s most advanced five-blade cartridge; an ergonomically designed handle with a full rubber backing and grip; and a magnetic stand that securely holds the razor standing tall, allowing the blades to dry properly. In addition, the GilletteLabs with Exfoliating Bar has 2D FlexDisc™ technology that contours to the face, helping maintain contact between the blades and the skin.

The new GilletteLabs with Exfoliating Bar razor is available for $34.99 at Gillette.com and various select retailers.

Image Credit: Gillette

Exfoliating Razor Tools
Combining traditional shaving with exfoliation for a smoother experience.
Innovative Shaving Accessories
Designing and marketing unique shaving products that help overcome common obstacles.
Advanced Grooming Technology
Introducing advanced shave technology with added benefits like exfoliation.

Where This Applies

Beauty and Personal Care
Developing high-tech grooming products that combine traditional design with added function.
E-commerce
Innovative E-commerce sites can take advantage of the demand for unique grooming products.
Retail
Brick and mortar retailers can sell unique grooming products alongside traditional shaving tools.
SCORE
5.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 81%
Freshness 11%