Turban-Clad Runway Shows

The Etro Spring 2013 Menswear Collection is Exotic and Patterned

Full of paisley and jewel-toned fabrics, the Etro Spring 2013 Menswear collection is a stunning, culture-rich series. These pajama-like pantsuits exude comfort and luxury that can go from day to night with a quick change in shoes.

The great Elle Woods claimed no one looks good in paisley, but apparently someone forgot to mention that to Kean Etro -- who is fond of this Kashmiri motif. The paisley pattern has been integrated into everything from pants, jackets and jumpsuits, and it looks amazing. To freshen up this age-old pattern, the stimulating print has been arranged into a ombre-style design where the shapes fade into the tailored hemlines.

The models appear to have emerged straight out of the Sahara dessert, clad in turban-esque wraps and breezy bottoms. Inspired by what appears to be the mysterious Middle East, the Etro Spring 2013 Menswear collection is certainly vibrant and eye-catching.

Paisley Revival
Disruptive innovation opportunity: Reimagining the paisley pattern in modern designs and applications.
Cultural Fusion
Disruptive innovation opportunity: Creating fashion collections that combine elements from different cultures in unique and unexpected ways.
Comfortable Luxury
Disruptive innovation opportunity: Designing luxurious clothing that prioritizes comfort without compromising style.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Incorporating traditional patterns and styles into contemporary fashion designs.
Textile
Disruptive innovation opportunity: Developing new textile techniques to enhance and diversify pattern possibilities.
Accessories
Disruptive innovation opportunity: Designing innovative headwear and accessories inspired by diverse cultural influences.
SCORE
2.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 25%
Freshness 8%

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