How would you like to play a $13 Etch-A-Sketch on your $3500 52 inch LCD TV?
Just about everybody had an Etch-A-Sketch when they were a kid, but if you didn't it's not too late. $13 will get you an electronic version that you can play on your TV and, get this, when you shake the controller it erases the picture. Unlike the real one there is probably an undo button.
Implications - In the last few years, there has been a marked movement towards celebrating fashion, movies, and games (video and otherwise) of the past. A company can capitalize on this newfound consumer desire for nostalgia by investing in marketing/a product that explicitly references a popular cultural trope of the time and updates it to fit in a 21st Century aesthetic. By offering consumers the best of both worlds, the company shows a commitment to ingenuity and innovation.