Estudi Ribaudi has created some clever and unique lamps that draw inspiration from the natural world. The series, which is aptly called "Tree," is made to look like the base of a tree.
What I particularly like about this creation by the Estudi Ribaudi design studio is that it works both as a functional piece and an aesthetic art object. This is a phenomenal series of lamps that would work equally well in the office or at home. Keep an eye out for the Estudi Ribaudi design studio and more ingenious creations.
Implications - The eco-movement is a culturally powerful force that has informed many different industries and disciplines. Green consumers feel a deep affinity towards the natural environment. Companies should design products and campaigns that reflect this connection to the natural world.