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Refined Nordic Runways

The Estelita Mendonça Fall/Winter 2013

— April 4, 2013 — Fashion
The Estelita Mendonça Fall/Winter 2013 menswear collection is a fresh and modern take on a traditional Nordic style inspiration. From textural tops and oversized wool coats to weather-proof sportswear staples, the emerging Portuguese designer's looks took to the runway stage at BLOOM during PortugalFashion week.

This refined yet masculine collection offers up weather conscious garments that are designed with both aesthetics and practicality in mind. From her choice of water-proof materiality to her raw wool nod to traditional Nordic attire, the Estelita Mendonça Fall/Winter 2013 runway presentation exudes an eclectically elegant air.

This rugged menswear line plays with hard and soft elements and features utilitarian accent details that include conveniently built-in pockets along with harnessed belt accessories.
Trend Themes
1. Nordic-inspired Fashion - There is an opportunity for fashion companies to incorporate Nordic-inspired designs into their lines, using materials that blend practicality and aesthetic.
2. Weather-proof Clothing - An opportunity exists for textile engineers and clothing manufacturers to create stylish, yet functional, weather-proof clothing that is suitable for rugged conditions.
3. Masculine Fashion with Utilitarian Accents - Fashion designers can incorporate utilitarian accents into menswear to create a rugged yet refined look.
Industry Implications
1. Fashion - Fashion designers can take inspiration from Estelita Mendonça's Nordic-inspired menswear collection and create their lines using waterproof fabrics and utilitarian accents.
2. Textile Engineering - Textile engineers have the opportunity to develop new waterproof fabrics that can be used in durable, yet stylish, clothing.
3. Outdoor Recreation - Companies in the outdoor recreational industry can incorporate Nordic-inspired designs and weather-proof materials into their clothing offerings.
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