eScavengers.com
Steph B — May 22, 2007 — Pop Culture
References: escavengers
In its first three weeks, eScavengers.com has been embraced by over 1200 members. It is a fast, fun, user-friendly game as well as a powerful marketing tool. Consumers compete for great prizes and earn rewards, all for free, while marketers are provided with an inexpensive way to gain exposure, attract qualified web traffic, and gather deep consumer insight. It's a win-win situation for everyone involved.
To date eScavengers has given away a Nintendo Wii, a Sony PSP, a Philips 42†plasma HDTV, a Sony Cybershot DSC-H2 digital camera, several iPods, and hundreds of dollars in Amazon and Borders gift cards. It almost sounds too good to be true... but the facts are that eScavengers collects minimal information for user sign-up and in order to participate in an "Adventure", users answer just three qualifying questions provided by sponsors. The best part? Users never ever pay anything. On top of this, every player collects Doubloons for each Adventure completed. This works just like a loyalty rewards program; users can collect and trade Doubloons for merchandise.
Word is spreading quickly across the Internet, and user sign up increases every day. More and more prizes are also added daily with Adventure topics in almost every realm to fit any interest.
To date eScavengers has given away a Nintendo Wii, a Sony PSP, a Philips 42†plasma HDTV, a Sony Cybershot DSC-H2 digital camera, several iPods, and hundreds of dollars in Amazon and Borders gift cards. It almost sounds too good to be true... but the facts are that eScavengers collects minimal information for user sign-up and in order to participate in an "Adventure", users answer just three qualifying questions provided by sponsors. The best part? Users never ever pay anything. On top of this, every player collects Doubloons for each Adventure completed. This works just like a loyalty rewards program; users can collect and trade Doubloons for merchandise.
Word is spreading quickly across the Internet, and user sign up increases every day. More and more prizes are also added daily with Adventure topics in almost every realm to fit any interest.
Trend Themes
1. Online Scavenger Hunts - Disruptive innovation opportunity: Create an online scavenger hunt platform that focuses on specific industries like fashion or travel.
2. User-friendly Games - Disruptive innovation opportunity: Develop user-friendly games that combine entertainment and marketing to engage consumers.
3. Inexpensive Marketing Tools - Disruptive innovation opportunity: Create low-cost marketing tools that provide exposure, attract web traffic, and gather consumer insights.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Integrate online scavenger hunts into the gaming industry to enhance user engagement and brand promotion.
2. E-commerce - Disruptive innovation opportunity: Incorporate online scavenger hunts into e-commerce platforms to boost customer interaction and drive sales.
3. Advertising and Promotion - Disruptive innovation opportunity: Leverage online scavenger hunts as a unique advertising and promotion strategy for businesses across various industries.
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