As 2022 kicks off, brands including Bravest Studios are paving the way with new ranges such as the Escapism* collection. There are ten items in total, with streetwear designs and impressive outerwear. One of the most notable items in the collection includes the varsity jacket that is made using high-quality Italian materials and finished with light gray at the front and back paneling sections.
It is then offset in contrast to the off-white tonal leather sleeves and the black trimming details. This collegiate theme continues as there are chenille branded patches on the left side of the chest, the back, and the left sleeve sections. The right chest sees embroidery of city monikers to LA, NY, Tokyo, Shanghai, and Paris.
Image Credit: Bravest Studios
What Makes This Trend Stand Out
- Premium Streetwear
- Brands are embracing the streetwear aesthetic to offer aspirational high-end clothing.
- Collegiate-inspired Apparel
- Designs that reference academic institutions remain popular in both casual and formal wear.
- Brand Collaborations
- Partnerships between streetwear and high-end fashion brands create innovative, exclusive collections.
Sectors Adopting This
- Fashion Retailers
- Fashion retailers can capitalize on the popularity of high-end streetwear by investing in premium apparel and incorporating it into their product offering.
- Sports Apparel Manufacturers
- Sports apparel manufacturers can expand their target audience by creating collegiate-inspired streetwear collections.
- Marketing Agencies
- Marketing agencies can leverage brand collaborations to design and execute creative campaigns that generate buzz among consumers.
