Don C and Converse's Animal and Metal Pack Showcase the ERX 260
References: converse & highsnobiety
Don C and Converse work in collaboration to introduce two joint sneaker packs -- the 'Animal' and the 'Metal' series, both of which highlight the ERX 260 basketball silhouette. The ERX 260 shoes originally made its debut back in the 80s and have now come back in five colorways.
The Animal pack features two of the five colorways -- the shoes are constructed from leather materials in black and white and showcase animal print details with laces to match. This pack highlights the rival relationship between animalistic predators and their prey. The Metal pack features three colorways, featuring bold lighting bolt visuals, a plethora of studs, and multiple laces. This pack highlights the glamorous era of musical pop and punk rock in the 80s.
The Animal pack features two of the five colorways -- the shoes are constructed from leather materials in black and white and showcase animal print details with laces to match. This pack highlights the rival relationship between animalistic predators and their prey. The Metal pack features three colorways, featuring bold lighting bolt visuals, a plethora of studs, and multiple laces. This pack highlights the glamorous era of musical pop and punk rock in the 80s.
Trend Themes
1. Collaborative Sneaker Packs - Opportunity to create unique sneaker collections through collaborations between brands.
2. Revival of Retro Silhouettes - Opportunity to reintroduce popular sneaker styles from the past and cater to nostalgic consumers.
3. Printed Detailing and Bold Visuals - Opportunity to incorporate eye-catching prints and graphics on sneakers for added appeal.
Industry Implications
1. Footwear - Disruptive innovation opportunities in creating novel shoe designs and materials.
2. Fashion Retail - Opportunity to capitalize on the popularity of limited edition sneaker collaborations by stocking and marketing exclusive releases.
3. Streetwear - Opportunity to embrace streetwear culture and appeal to fashion-conscious consumers by offering unique and trendy sneaker collections.
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