Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'The Longest Night' by Photographer Eric Guillemain

 - Aug 17, 2010   Updated: Aug 10 2011
References: ericguillemain & theones2watch
Photographer Eric Guillemain is amazing at taking somber, black-and-white images. This specific series truly is a testament to his incredible talent.

Entitled 'The Longest Night,' the spread was styled by April Johnson, hair by Allison McClellan and makeup by Asami at L'Atelier. Fashion model Kristina Romanova rocks out the mysterious look and does an excellent job at conveying emotion. Be sure to check out the gallery for more shots by Eric Guillemain.

Implications - Consumers in modern society are attracted to images that feature a more somber mood. Products that feature a more subtle aesthetic appeal to shoppers who want to maintain a more classic appearance.