The EQIQ Spring/Summer 2012 advertisement campaign showcases large lit-up vanities. Vanities have been known to lurk behind the scenes of fashion shows and dramatic productions, allowing teams of women and men to perfect desired looks. Few publications have focused upon the importance of the mirrors, and yet this EQIQ production has maintained relevancy.
This editorial was taken by photographer Alex Freund. Models Hanne-Gaby Odiele and Julia Nobis assumed their positions among the elevated chairs and stools quite well, hardly surprising given their familiarity with the setting. Gladiator-esque footwear and 5-inch wedges furthered the glamorous and slightly narcissistic photoshoot, along with flowing summery skirts and casual striped dresses. The display of open makeup pots brought the backstage theme one step further, exhibiting the models within their most natural sphere.
Key Themes Behind This Trend
- Backstage-themed Campaigns
- Opportunity to create advertising campaigns that capture the behind-the-scenes elements of fashion and dramatic productions.
- Vanities in Fashion Shows
- Innovation potential in integrating large lit-up vanities as a prominent feature in fashion shows or other related events.
- Embracing Natural Sphere
- Opportunity to showcase models in their most natural state, highlighting authenticity and relatability.
Where This Applies
- Fashion Advertising
- Incorporating backstage elements into fashion advertising campaigns can attract attention and create a unique brand image.
- Event Management
- Using large lit-up vanities as a key design element in fashion shows can enhance the overall visual experience for attendees.
- Beauty and Cosmetics
- Promoting the use of natural makeup pots and embracing natural beauty can resonate with consumers seeking authentic and relatable beauty products.
