Men and women without a vested interest in shopping may be bored to tears by the EOFSM Phone. The EOFSM Phone is a conceptual mobile designed to enhance the solo clothes shopping experience. Ruixiao Zhang's device takes the shape of a handbag and uses in-store WiFi to connect solo shoppers with their friends.
The EOFSM Phone can let you know when other friends are nearby and can also be used to scan price tags. The scanner function is particularly useful as it allows shoppers to receive in-depth information on the product including if the store has it in the shopper's size or not. Many things change over time, but women's love of shopping seems to be here to stay. Maybe it's time to start designing phones that cater specifically towards this love?