Save on clutter. Save expense. Save environmental resources and max out on innovation, creativity, fun and self expression. IdeaPaint is an innovative paint that can be applied to any wall or surface to turn it into a larger than life whiteboard. This new start up is taking the interior and creative worlds by storm. IdeaPaint is environmentally responsible, it is easy to use, it can be applied to a variety of surfaces and is appropriate for businesses, homes or schools. IdeaPaint provides a great platform for creatives and non-creatives alike to more easily express themselves.