The newest Engineered Garments Spring/Summer 2018 collection delivers a comprehensive blend of menswear essentials. One unique element of the collection of staples is the range of patterned designs and bold colorways decorating the simple pieces. The fashion label appropriately prepares for the spring weather with its first release of the season. Some of the patterns that accent the collection include polka dots, flamingo prints, leafy prints, stripes and florals.
The first drop for the Engineered Garments Spring/Summer 2018 capsule includes lightweight outerwear pieces, hoodies, blazers, hats, socks, trousers, button-down short-sleeve shirts, vests and aviator-style jackets. All of the seasonal offerings from the lifestyle label are now available for purchase on HAVEN's online shop.
Why This Trend Is Growing
- Patterned Fashion
- Disruptive innovation opportunity: Develop new ways to digitally print patterns on garments, creating a customized and personalized fashion experience.
- Graphic-heavy Designs
- Disruptive innovation opportunity: Integrate augmented reality technology into garments, allowing wearers to interact with the graphic designs in a virtual space.
- Seasonal Releases
- Disruptive innovation opportunity: Implement a subscription-based model for fashion, offering customers regular deliveries of fresh seasonal pieces tailored to their style preferences.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Create an online platform that connects emerging fashion designers directly with consumers, bypassing traditional retail channels.
- Digitally Printed Textiles
- Disruptive innovation opportunity: Develop advanced digital printing techniques for textiles that offer high-quality and eco-friendly production options.
- Augmented Reality Fashion
- Disruptive innovation opportunity: Build an augmented reality fashion app that allows users to virtually try on clothes and accessories, enhancing the online shopping experience.
