In order to create this extraordinary pop-up house, Emmett McNamara arranged 7,200 real cassette tapes, making a strong point about obsolete technology waste.
Featuring the works of hundreds of different bands and artists, Emmett McNamara's structure is designed with the hope that it will inspire people to rethink wasted materials in a new and far more sympathetic light. Although the tape building is temporary, it will hopefully continue to make an impression on those who see it for years to come.
Implications - McNamara talks about how tapes are usually seen in a musical sense and that his art was made to be looked at in a different light that focuses on practicality. He says that the "associated cognitive imagery is part of a deeper emotional part of us."