The Emilia Travel Set by Sofia Cashmere is a 3-piece travel set that features a soft, cable-knit cashmere travel blanket and sleep mask that tuck neatly into a matching carrying case. The carrying case doubles as a airline pillow cover.
Made of four-ply yarn, the Emilia Travel set is a luxury accessory for the frequent flyer. It is available at fine retailers and directly from Sofia Cashmere online for about $300 US.
Implications - Customers in modern society desire a bit of luxury in everything they do in their daily lives. Products that feature an element of glamor are appealing to those who want to live a life full of exclusivity.