Heart-Shaped Heinies

The Elliot Ward-Fear AW11 Collection Bears Behinds

An up-and-coming Sydney fashion designer has created these avant-garde garments under the Elliot Ward-Fear AW11 label. These alien-like images form the collections campaign that was shot in Brisbane, Australia by Thom Kerr.

Model Codie Young was done up by Sarah Babcock and Shaun Casey with a futuristic bob haircut, wearing one the the designer's most notable numbers: the pink and purple jumpsuit with a heart cutout revealing the model's rump. These preview images of the Elliot Ward-Fear AW11 campaign will capture the attention the hard-working designer deserves.

Avant-garde Fashion
The Elliot Ward-Fear AW11 collection showcases avant-garde garments with disruptive innovation potential for the fashion industry.
Futuristic Style
The futuristic bob haircut and unique designs in the Elliot Ward-Fear AW11 collection present opportunities for disruptive innovation in the beauty industry.
Unconventional Marketing
The use of alien-like images and heart-shaped cutouts in the Elliot Ward-Fear AW11 campaign suggests unconventional marketing techniques with potential for disruptive innovation in advertising and marketing industries.

Where This Applies

Fashion
The avant-garde and unique designs in the Elliot Ward-Fear AW11 collection have the potential to disrupt the fashion industry.
Beauty
The futuristic bob haircut and unique style in the Elliot Ward-Fear AW11 collection presents disruptive innovation opportunities for the beauty industry.
Advertising
The unconventional marketing techniques employed in the Elliot Ward-Fear AW11 campaign offer potential for disruptive innovation in the advertising industry.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 83%
Freshness 8%