Ellie, a female-founded activewear company, is setting itself apart with its high-quality and fashion-forward pieces, available as a subscription service. Customers can choose between 2, 3 and 5-piece activewear sets. Each month Ellie releases three new collections that subscribers can choose from with the option of skipping a month if necessary. For the month of January, Ellie debuted three collections including the demure and minimalistic 'Clean Slate,' the playful and chic 'Paradise Cove,' and the floral-inspired 'Floral Bliss.'
Subscription-based models appeal to busy millennials looking to fill their desires for new items that are wallet-friendly and don't require the hassle of actually going to a store. Brands like Ellie are perfect for to fill this need as they provide fashion-forward pieces at wallet-friendly pieces that fit a range of body types easily.
Image Credit: Ellie
What Makes This Trend Stand Out
- Subscription-based Activewear
- The popularity of subscription-based activewear models allow for customer convenience and recurring revenue streams for companies, creating opportunities for innovative designs and customization options.
- Fashion-forward Athleisure
- There is a growing trend towards fashion-forward athleisure wear that can be worn both in and outside of the gym, presenting opportunities for unique designs, additional collaborations, and celebrity partnerships.
- Monthly Collection Launches
- Monthly collection launches can create excitement and anticipation for customers, as well as an opportunity for companies to experiment with new designs, materials and features in smaller quantities.
Sectors Adopting This
- Athletic Apparel
- Companies in the athletic apparel industry can leverage subscription-based models and fashion-forward designs to stay competitive in an evolving market and appeal to busy consumers looking for convenience and style.
- E-commerce
- E-commerce retailers can take advantage of the popularity of subscription-based models and fashion-forward athleisure wear to financially benefit, especially in a post-pandemic world where online shopping has become more essential than ever.
- Fashion Design
- Fashion designers and industry leaders can capitalize on the momentum of monthly collection launches and collaborations with companies like Ellie, and create pieces that are functional, inclusive, and on-trend for the modern consumer.
