Ellie, a female-founded activewear company, is setting itself apart with its high-quality and fashion-forward pieces, available as a subscription service. Customers can choose between 2, 3 and 5-piece activewear sets. Each month Ellie releases three new collections that subscribers can choose from with the option of skipping a month if necessary. For the month of January, Ellie debuted three collections including the demure and minimalistic 'Clean Slate,' the playful and chic 'Paradise Cove,' and the floral-inspired 'Floral Bliss.'
Subscription-based models appeal to busy millennials looking to fill their desires for new items that are wallet-friendly and don't require the hassle of actually going to a store. Brands like Ellie are perfect for to fill this need as they provide fashion-forward pieces at wallet-friendly pieces that fit a range of body types easily.
Image Credit: Ellie