Monthly Activewear Subscription Brand Ellie Boasts Bespoke Pieces
Grace Mahas — January 30, 2020 — Fashion
References: ellie
Ellie, a female-founded activewear company, is setting itself apart with its high-quality and fashion-forward pieces, available as a subscription service. Customers can choose between 2, 3 and 5-piece activewear sets. Each month Ellie releases three new collections that subscribers can choose from with the option of skipping a month if necessary. For the month of January, Ellie debuted three collections including the demure and minimalistic 'Clean Slate,' the playful and chic 'Paradise Cove,' and the floral-inspired 'Floral Bliss.'
Subscription-based models appeal to busy millennials looking to fill their desires for new items that are wallet-friendly and don't require the hassle of actually going to a store. Brands like Ellie are perfect for to fill this need as they provide fashion-forward pieces at wallet-friendly pieces that fit a range of body types easily.
Image Credit: Ellie
Subscription-based models appeal to busy millennials looking to fill their desires for new items that are wallet-friendly and don't require the hassle of actually going to a store. Brands like Ellie are perfect for to fill this need as they provide fashion-forward pieces at wallet-friendly pieces that fit a range of body types easily.
Image Credit: Ellie
Trend Themes
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Subscription-based Activewear — The popularity of subscription-based activewear models allow for customer convenience and recurring revenue streams for companies, creating opportunities for innovative designs and customization options.
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Fashion-forward Athleisure — There is a growing trend towards fashion-forward athleisure wear that can be worn both in and outside of the gym, presenting opportunities for unique designs, additional collaborations, and celebrity partnerships.
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Monthly Collection Launches — Monthly collection launches can create excitement and anticipation for customers, as well as an opportunity for companies to experiment with new designs, materials and features in smaller quantities.
Industry Implications
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Athletic Apparel — Companies in the athletic apparel industry can leverage subscription-based models and fashion-forward designs to stay competitive in an evolving market and appeal to busy consumers looking for convenience and style.
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E-commerce — E-commerce retailers can take advantage of the popularity of subscription-based models and fashion-forward athleisure wear to financially benefit, especially in a post-pandemic world where online shopping has become more essential than ever.
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Fashion Design — Fashion designers and industry leaders can capitalize on the momentum of monthly collection launches and collaborations with companies like Ellie, and create pieces that are functional, inclusive, and on-trend for the modern consumer.
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