It can be argued that denim is the material of summer and with that a ton of magazines have taken up the challenge of inspiring women to stock up for the season; the approach of this ELLE Vietnam March 2014 editorial is slightly different. It introduces a mix-and-match style that pairs jean shorts with underboob-revealing sequinned tops and denim button-ups with short leather skirts. Essentially, it embraces the racy side of denim.
The ELLE Vietnam March 2014 editorial was shot in studio by photographer Stockton Johnson. Titled 'True Blue,' it stars model Ali Stephens. The brunette beauty was clad in the likes of Herve Leger by Max Azria, Jean Paul Gaultier and Calvin Klein by stylist Jen Patryn.
Key Themes Behind This Trend
- Mix-and-match Denim
- Disruptive innovation opportunity: Create a clothing line that specializes in customizable denim pieces, allowing customers to mix and match different styles and designs.
- Underboob-revealing Tops
- Disruptive innovation opportunity: Design and produce a line of unconventional tops that showcase underboob, catering to individuals who want to make bold fashion statements.
- Short Leather Skirts
- Disruptive innovation opportunity: Develop a sustainable and eco-friendly alternative to leather skirts that offer the same edgy and stylish look.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporate augmented reality technology into the shopping experience, allowing customers to digitally try on mix-and-match denim outfits before making a purchase.
- Fashion Photography
- Disruptive innovation opportunity: Experiment with unconventional photography techniques and angles to capture unique and visually striking shots of clothing editorials.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop innovative fabric materials that combine the durability and versatility of denim with the stretch and comfort of activewear.
