The beach is often a place for casual and, necessarily, skimpy outfits, which happen to not make an appearance in the ELLE Vietnam June 2013 editorial. In place of cutoff denim shorts, breezy coverups and vibrant bikinis, the photoshoot showcases posh looks that would be just as appropriate on the streets of Paris as they are on the sands of Bondi beach, perhaps more so.
Coincidentally titled 'On the Bondi Beach,' the ELLE Vietnam June 2013 editorial stars model Rosie Tupper. The Australian beauty was shot by photographer Matthew Ryder and outfitted by stylist Sarah Bonett. Clad in designer labels including Chanel, Louis Vuitton, Sass and Bide and more, she is a glamorous summer babe. The sequins, metallic and checkers were complemented with a voluminous updo and full makeup.
What's Driving This Trend
- Luxury Beachwear
- Innovation opportunity for high-end designers to create posh beachwear using upscale materials and unexpected designs.
- Streetwear on the Beach
- Innovation opportunity for designers to create beachwear that is both fashionable and suitable for urban streetwear.
- Fashion and Travel
- Innovation opportunity for travel and fashion companies to collaborate and provide tourists with high-end, fashionable beachwear for their vacations.
Who This Affects Most
- Fashion
- Opportunity for high-end designers to expand their collections to include luxury beachwear with unique designs and materials.
- Travel
- Opportunity for travel companies to collaborate with fashion brands to provide tourists with high-end, fashionable beachwear for their vacations and resort stays.
- Photography
- Opportunity for photographers, models, and stylists to experiment with fashion editorials that showcase unexpected fashion choices in unconventional settings.
