The ELLE US Francisco Costa editorial is effortlessly elegant and quietly musing, just like the fashion house it is highlighting: Calvin Klein. Starring the brand's latest muse, actress Rooney Mara, who is the face their Downtown fragrance, the Calvin Klein designer cosies up in one image, albeit in a very stoic manner.
Shot entirely in black and white by photographer Thomas Whiteside, the ELLE US Francisco Costa editorial is set to appear in the September 2013 issue of the American publication. In the accompanying article, the designer talks about being ten years at Calvin Klein, a new fragrance and finding his consummate muse.
The ELLE US Francisco Costa editorial was styled by Joe Zee. The looks were perfected with barely-there makeup and a tousled tresses.
Why This Trend Is Growing
- Monochrome Fashion Photography
- Opportunity for disruptive innovation in creating visually stunning monochrome fashion editorials that showcase the elegance of brands.
- Celebrity Brand Ambassadors
- Disruptive innovation potential in leveraging celebrity influence to promote and endorse fragrances, fashion brands, and designer products.
- Minimalist Styling
- Opportunity for disruptive innovation in embracing minimalism and understated fashion trends, focusing on clean lines and simplicity.
Industries Being Reshaped
- Fashion Photography
- Disruptive innovation opportunities lie in redefining fashion photography through unique concepts, advanced techniques, and experimental styles.
- Fragrance Industry
- Disruptive innovation potential in creating and promoting new fragrances through strategic partnerships with celebrities and captivating marketing campaigns.
- Fashion Design
- Opportunity for disruptive innovation in designing minimalist and monochromatic clothing lines that resonate with the current fashion preferences.
