Retro Tropical Editorials

Horst Diekgerdes Captured Cris Herrmann for Elle US February 2014

Foreign locations and exotic adventures come to mind when looking at this Elle US February 2014 photo shoot. Photographer Horst Diekgerdes shoots this spread with white buildings, some sand and palm trees as the backdrop. Despite the covered up fashions, the location screams “my condo on Miami Beach.” Model Cris Herrmann sports short brown hair and more natural, downplayed makeup, the kind you would wear to the beach.

Even though this is a summer time spread, the fashion in this Elle US February 2014 pictorial is all very covered up, spotlighting vintage-themed head wraps, large capes and boldly colored patterns that fuse modern and retro points of view together.

Vintage-themed Fashion
Opportunity for designing new vintage-inspired clothing lines that combine retro and modern elements.
Exotic Location Shoots
Potential to create unique photo shoots in foreign and tropical locations, offering a fresh perspective on fashion editorials.
Natural and Downplayed Makeup
Demand for makeup products and tutorials that focus on achieving a more natural and minimalistic look.

Where This Applies

Fashion
Disruptive innovation opportunity in developing vintage-themed clothing lines that cater to modern tastes.
Photography
Opportunity to explore new locations for fashion editorials, capturing the allure of exotic and tropical destinations.
Beauty
Potential for creating and marketing makeup products and techniques that emphasize a natural and understated aesthetic.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 55%
Freshness 8%