Somber Ladylike Editorials

The ELLE UK 'There She Goes' Photoshoot Stars Irina Kulikova

The images in the ELLE UK 'There She Goes' editorial look like they are stills pulled from Hitchcock film. Dark and somber but just as elegant and poised as any of his leading ladies, model Irina Kulikova roams around a quiet city as though she were in search of something. The minimalist, retro wardrobe complements this feeling.

The ELLE UK 'There She Goes' editorial was shot by photographer Marcus Ohlsson. The dark-haired beauty was outfitted by stylist Joanne Blades in a range of designs from the likes of Miu Miu, Donna Karan and Chanel. Appearing in the September 2013 issue of the magazine, the looks were perfected by hair stylist Ward and makeup artist Fredrik Stambro.

Minimalist Fashion
Opportunity for brands to create simple and retro-inspired designs.
Film Noir Aesthetics
Chance for photographers and filmmakers to explore dark and elegant visual storytelling.
Editorial Photography
Potential for photographers to capture cinematic and atmospheric imagery for fashion magazines.

Who This Affects Most

Fashion Design
Disruptive innovation in creating minimalist and retro fashion designs.
Photography
Innovation opportunities in capturing film noir-inspired images.
Film and Media
Chance to incorporate dark and elegant visuals in storytelling and editorial content.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 19%
Freshness 8%