Dropped Hemline Fashion

Elle UK February 2011 Editorial Shows Off Demure Spring Style

This Elle UK February 2011 editorial called 'Take the Plunge' is all about below-the-knee fashions. Long flowing skirts and bell-bottomed pants are featured as a central spring staple.

The spread features some pretty workwear items (minus the whole bra-showing thing). Gorgeous model Giedre Dukauskaite was photographed by David Vasiljevic. It looks like she had a lot of fun! Check it out in the gallery.

Implications - Conservative fashion are continuing to grow enormously in popularity amongst a sea of consumers who have tired from bare-all fashions. By incorporating an appropriate amount of conservative design and contemporary flair, businesses can ensure their product or service can smoothly evolve over longer periods of time.

Conservative Fashion
Opportunity to incorporate conservative design with contemporary flair.
Below-the-knee Fashions
Focus on longer length hemlines for upcoming seasons.
Workwear Staples
Creating pieces that can be worn in various work settings.

Who This Affects Most

Fashion
Produce conservative designs with contemporary touches for longevity in the industry.
Photography and Modeling
Opportunity to showcase conservative fashion in a dynamic and engaging manner.
Retail
Stocking up on longer hemlines and versatile workwear items to meet consumer demand.
SCORE
4.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 56%
Freshness 8%