The ELLE Singapore 'Life's a Beach' editorial is cleverly shot. Snapped from above, it captures stylish beach goers as they lounge on beach chairs in the sun. Yet instead of worrying about tan lines, they keep their outfits pretty much intact. Whether that is a full jumpsuit and dress or more revealing bikini tops and cover-ups, the ensembles may have been ditched on a normal beach day, but for now they are on display.
Lensed by photographer Joel Lim, the ELLE Singapore 'Life's a Beach' editorial appears in the June 2013 issue of the magazine. It stars models Sveta M, Adau M, Klaudia K and Juliano A, all of whom were styled by Daphne Chen in pieces from Versace, La Perla, Prada, Mileti and more.
What Makes This Trend Stand Out
- Sultrily Laid-back Beach Fashion
- Opportunity for disruptive innovation in creating comfortable and stylish beachwear that can be worn without worrying about tan lines.
- Creative Overhead Photography
- Opportunity for disruptive innovation in capturing captivating aerial shots for fashion editorials and advertising.
- Versatile Beach Outfit Styling
- Opportunity for disruptive innovation in designing multipurpose beach outfits that can transition from the beach to other settings.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the beachwear segment of the fashion industry.
- Photography
- Opportunity for disruptive innovation in aerial photography techniques for fashion editorials.
- Retail
- Opportunity for disruptive innovation in the production and sale of multipurpose beach outfits.
