Rock God-inspired Fashion

The ELLE Mexico 'Just for One Day' Editorial Channels David Bowie

With British rock god David Bowie making headlines with his latest music video, people will be either for or against him; the ELLE Mexico 'Just for One Day' editorial is clearly put together those who fall in the first category. Shocking religious imagery aside, his video proves why people continue to elevate him above the rest. A large part of that loyalty is due to his creative spirit that extends beyond music to other forms of expression including fashion.

The ELLE Mexico 'Just for One Day' editorial was shot by Japanese photographer Takahiro Ogawa. Appearing in the May 2013 issue, it replicates some of Bowie's most memorable ensembles with the help of stylist Jen Patryn. She outfitted Swedish model Ellinore Erichsen in designs from the likes of 3.1 Phillip Lim, Jean Paul Gaultier, and Emilio Pucci.

Rock-inspired Fashion
Opportunity for fashion designers to create more bold and unique designs influenced by rock stars like David Bowie.
Music-inspired Editorials
Opportunity to create more music-inspired editorials that tap into the creativity and originality of legendary artists.
Reviving Iconic Looks
Opportunity for fashion and beauty companies to resurrect iconic looks from past rock stars and make them relevant for modern consumers.

Industries Being Reshaped

Fashion Design
Fashion designers can take inspiration from rock stars like David Bowie to create more eclectic and daring collections.
Editorial Photography
Opportunity for editorial photographers to produce music-inspired shoots that pay homage to the creative genius of legendary artists.
Beauty
Beauty companies can tap into the trend of iconic rock star looks by creating makeup and hair products that help consumers emulate their favorite musicians.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: South America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 69%
Freshness 8%