Dramatic Hairstyle Editorials

The ELLE Canada 'Masterpiece Theatre' Photoshoot is Edgy

The ELLE Canada 'Masterpiece Theatre' editorial certainly showcases masterpiece beauty looks. From the dramatic hairstyles courtesy of Sam McKnight to the flawless faces by Greg Wencel, it is hard not to fall in love with the looks. The only thing is that they would appeal to specific styles and tastes. For instance, a couple of the looks could be considered punk while all of them are made for those who want to make a statement.

Starring models Jenna Earle and Zoe Colivas, the ELLE Canada 'Masterpiece Theatre' editorial is appears in the August 2013 issue of the magazine. It was shot by photographer John Van Der Schilden with art direction by Brittany Eccles. The edgy looks were complemented with fashion pieces from the likes of Michael Kors, Maison Martin Margiela and Calvin Klein.

Dramatic Beauty
Opportunity for beauty companies to create edgy, statement-making products and services to appeal to consumers looking for dramatic looks.
Hairstyling Innovation
Potential for hairstylists to experiment with new techniques and materials to achieve unique, eye-catching hairstyles.
Fashion-beauty Fusion
Opportunity for fashion and beauty companies to collaborate and create cohesive looks to appeal to fashion-forward consumers.

Who This Affects Most

Beauty
This trend offers a chance for beauty companies to create products catering to consumers seeking bold and expressive beauty looks.
Hairstyling
This trend presents an opportunity for hairstylists to experiment with new materials and techniques to meet the demand for dramatic hairstyles.
Fashion
Fashion companies can capitalize on the opportunity to collaborate with beauty companies to create looks that are both fashionable and edgy.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 49%
Freshness 8%

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