It's a universal truth that when two beautiful things are placed beside each other, they create something even more striking, and the Ellassay SS11 campaign capitalizes on this phenomenon by juxtaposing a gorgeous model against the arresting architecture of New York City.
The utterly stunning Jessica Stam was chosen to introduce this label's newest collection, and she certainly does a fabulous job in these photos by Kai Z. Feng. The blonde belle could make abhorrent urban alleyways attractive, so it's no surprise that she makes these garments look like heaven on earth.
The breezy lookbook, however, needs minimal help from the model, since class and sophistication are sewn right in. Gorgeous ballgowns, elegant knee-length dresses, blazers and feminine trenches give the Ellassay SS11 campaign a first class fashion appeal.
Key Themes Behind This Trend
- Glamorous Urban Fashion
- Disruptive innovation opportunities lie in creating fashion campaigns that juxtapose stunning models with urban architecture to captivate the audience.
- Breezy Lookbooks
- Opportunities for disruptive innovation exist in crafting lookbooks that exude class and sophistication, making the garments themselves stand out.
- Classy Fashion Appeal
- Innovative ideas can be explored to create fashion campaigns that showcase elegant ballgowns, knee-length dresses, blazers, and feminine trenches.
Where This Applies
- Fashion Photography
- Disruptive innovation opportunities lie in leveraging the juxtaposition of stunning models and architectural backdrops to create captivating fashion campaigns.
- Fashion Design
- Opportunities for disruptive innovation exist in designing garments that exude class and sophistication, requiring minimal help from models to showcase their appeal.
- Fashion Marketing
- By exploring innovative ideas, disruptive opportunities can be found in crafting fashion campaigns that highlight the sophistication and allure of elegant ballgowns, knee-length dresses, blazers, and feminine trenches.
