It's a universal truth that when two beautiful things are placed beside each other, they create something even more striking, and the Ellassay SS11 campaign capitalizes on this phenomenon by juxtaposing a gorgeous model against the arresting architecture of New York City.
The utterly stunning Jessica Stam was chosen to introduce this label's newest collection, and she certainly does a fabulous job in these photos by Kai Z. Feng. The blonde belle could make abhorrent urban alleyways attractive, so it's no surprise that she makes these garments look like heaven on earth.
The breezy lookbook, however, needs minimal help from the model, since class and sophistication are sewn right in. Gorgeous ballgowns, elegant knee-length dresses, blazers and feminine trenches give the Ellassay SS11 campaign a first class fashion appeal.