Masculine Parisan Editorials

Ella Merryweather Poses for the Latest Cover of UK Glamour

For the September 2014 cover of UK Glamour top models Ella Merryweather, Anastasia Mili, Melanie Engel and Jitte Oerlemans posed in French-themed garments with masculine shapes and comical circular glasses. Each of the models carried a sultry expression as they channeled a look of utmost femininity despite the boyish look of the designer pieces.

The shoot, titled 'Look Sharp,' captured each of the beautiful models posing in tailored clothing made from tweed and wool. The models wore high-waisted trousers, oversized blazers, thick coats and turtle neck sweaters. The girls were also dressed up in French berets and posed with girly props like flowers and bird feathers. Photographer Olivia Frolich shot the girls using a mix of colored and black and white film that added a touch of mystery to the edgy illustrations.

Masculine Fashion
Opportunity for disruptive innovation in creating gender-blurring designs that challenge traditional notions of femininity and masculinity.
French-themed Clothing
Opportunity for disruptive innovation in incorporating iconic French elements into fashion designs, providing a unique and cultural twist.
Mixing Film Techniques
Opportunity for disruptive innovation in combining colored and black and white film to create visually captivating and mysterious fashion editorials.

Sectors Adopting This

Fashion Design
Opportunity for disruptive innovation in redefining gender norms through unique and inclusive fashion designs.
Photography
Opportunity for disruptive innovation in experimenting with film techniques to create visually stunning and captivating fashion editorials.
Cultural Fashion
Opportunity for disruptive innovation in incorporating cultural elements into fashion designs, providing a fresh and unique perspective.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 48%
Freshness 8%