Otterbox, the brand known for its nearly indestructible phone cases, recently expanded its product line with the introduction of the new Elevation 14 Mug in five unique colors including 'Baked Mud,' 'Silver Panther Black,' 'Stainless Steel,' 'Frappe,' and 'Big Teal.'
The Elevation 14 Mug is made from 100 percent stainless steel and boasts an internal copper lining; combined, these two materials ensure your beverage stays the ideal temperature. In addition, the travel-friendly mug is also great for the office -- thanks to its sweat-resistant design, the mug doesn't leave any rings or marks on your table.
Consumers who want to can get their hands on one of the Elevation 14 Mugs can purchase one at OtterBox.com for $24.99.
Key Themes Behind This Trend
- Durable Travel Mugs
- There is an opportunity for companies to create a line of durable travel mugs that can withstand impact to meet the needs of active individuals.
- Insulated Mugs
- Developing a line of mugs with internal insulation, that could keep the beverage at the ideal temperature for an extended period, is a potential innovation opportunity.
- Sweat-resistant Design
- Introducing a sweat-resistant design to mugs for office and travel use, to avoid leaving marks on tables, is a potential area for development in the mug industry.
Where This Applies
- Travel Accessories
- This industry could take over actively promoting mugs as a standard travel accessory for coffee lovers to boost sales.
- Office Accessories
- Office accessory industry players can incorporate durable and sweat-resistant mugs as a staple accessory in their product line-up to drive sales.
- Kitchenware
- There is an opportunity for kitchenware brands to develop stylish yet strong mugs that can compete with leading brands such as OtterBox in the mug-making industry.
