Hauntingly Ethereal Editorials

The Elele Magazine September 2012 Photoshoot is Darkly Dreamy

The Elele Magazine September 2012 editorial is dark and dreamy. Shot in studio, the set design works to create a gothic aesthetic that complements the similarly toned beauty and fashion. As though straight out of a Tim Burton film, the haunting looks are tempered by an ethereal element that makes them more romantic than repulsive.

Lensed by photographer Koray Parlak, the Elele Magazine September 2012 editorial stars model Anna ‘Aspen’ Gerasimova. With her pale skin and platinum blonde hair, she contrasts greatly against the dark backdrop. Stylist Cristina Cosentino accentuates this contrast with a wardrobe fit for autumn. The dark lips by makeup artist Melis Ilkkilic and braided tresses by hairstylist Nuri Sekerci perfect the looks.

Dark and Dreamy
Opportunity for fashion brands to incorporate gothic aesthetics and ethereal elements into their designs.
Contrasting Elements
Potential for beauty brands to create beauty products that enhance the contrast between pale skin and dark features.
Romantic Haunting
Innovative opportunity for photographers and filmmakers to capture a romantic and haunting aesthetic reminiscent of Tim Burton.

Industries Being Reshaped

Fashion
The fashion industry can explore gothic aesthetics in their designs and collections.
Beauty
Beauty brands can develop products that enhance the contrast between light and dark features.
Photography and Film
Photographers and filmmakers can experiment with capturing a romantic and haunting aesthetic in their work.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 87%
Freshness 8%