The new Nike Holiday 2014 Elastico Superfly is designed for soccer players around the world who play small-sided games -- such as 5 v 5 or 7 v 7 -- on non-traditional surfaces such as concrete, wood and artificial surfaces. The shoe brings all the benefits of the Mercurial Superfly to the small-sided game.
This shoe has an unusually low profile that places the foot much closer to the ground than other small-sided soccer footwear. This allows for increased traction and speed, while giving players better ball control.
The shoe also has a flexible outsole that improves grip for better multi-directional movement. It comes in two different designs, one suited for hard surfaces like concrete and another one targeted towards turf and artificial grass use.
The Elastico Superfly is currently available for pre-order on Nike's official website, and will be available for full purchase starting October 9.
What's Driving This Trend
- Small-sided Soccer
- Disruptive innovation opportunity: Develop specialized equipment and gear for small-sided soccer games on non-traditional surfaces.
- Low Profile Footwear
- Disruptive innovation opportunity: Create low profile footwear that improves traction, speed, and ball control for athletes in various sports.
- Flexible Outsoles
- Disruptive innovation opportunity: Design flexible outsoles that enhance grip and enable better multi-directional movement in sports footwear.
Who This Affects Most
- Sports Equipment
- Disruptive innovation opportunity: Develop specialized sports equipment and gear for small-sided soccer games on non-traditional surfaces.
- Footwear Manufacturing
- Disruptive innovation opportunity: Explore new materials and technologies to create low profile footwear that improves athlete performance in various sports.
- Athletic Apparel
- Disruptive innovation opportunity: Create athletic apparel that complements the design and functionality of flexible outsoles in sports footwear.
