Whether you adhere to the keto diet or you're simply looking to cut back on carbs, Trader Joe's new Egg Wraps are a perfect alternative to traditional tortillas.
Trader Joe's new Egg Wraps offer all the versatility of a regular tortilla, but without all the carbs. With the help of an expert supplier, Trader Joe's has created a delicate, low-carb wrap that swaps flour for eggs. More specifically, the wraps are made from a combination of eggs and other gluten-free flours like brown rice flour, millet flour, and potato starch. As Trader Joe's explains, "each mildly savory Wrap provides all the structure, flexibility, and tender texture of a classic tortilla, and a scant fraction of the carbs."
Whether you use them for breakfast burritos or a quick wrap, these Egg Wraps are a must.
Image Credit: Trader Joe's
What Makes This Trend Stand Out
- Low-carb Diet
- There is an opportunity for companies to create additional low-carb options as more consumers are looking to cut back on carbs.
- Alternative Wraps
- As consumers look for healthier options, there is an opportunity for companies to create different types of alternative wraps, such as egg wraps, vegetable wraps, or lettuce wraps.
- Gluten-free Alternatives
- With the growing demand for gluten-free options, there is an opportunity for companies to create more gluten-free alternatives to traditional foods like tortillas.
Sectors Adopting This
- Food Retail Industry
- Food retailers can offer additional low-carb and gluten-free options, such as egg wraps, to meet the growing demand from health-conscious consumers.
- Food Manufacturing Industry
- Food manufacturers can develop and create other alternative wraps made from different ingredients to appeal to consumers looking for healthier options.
- Health and Wellness Industry
- The health and wellness industry can promote low-carb and gluten-free diets by working with food retailers and manufacturers to create healthier alternatives, such as egg wraps.
