$3.6 Million Superbike

Ecosse ES1 Spirit

For $3.6 million, it's what you can't see that makes the Ecosse ES1 Spirit a Superbike: 250 mph, carbon fibre everything, custom tailored, state of the art everywhere. Total factory support, spare parts forever, and training with a champion superbiker.

"Engineers Richard Glover, Andy le Fleming and Richard Tyrrell represent a range of motorsports skills," Cycle World wrote. "They saw two major areas—weight and frontal area—in which significant advances could be made. Here is a short bill of particulars: 265 pounds, 200-plus horsepower, 50 percent of the drag of modern Superbikes. The plan is to build 10 track-day examples and test public response. As of now, the bike exists only virtually in SolidWorks, a 3D CAD software system, though extensive FEA and CFD computer analyses have been performed."

Think of Formula 1 on two wheels, it's that outrageous.

Lightweight Design
Opportunity for disruptive innovation in creating motorcycles that prioritize weight reduction for improved performance.
Aerodynamic Efficiency
Opportunity for disruptive innovation in developing motorcycles with reduced drag and enhanced aerodynamics.
Virtual Prototyping
Opportunity for disruptive innovation in utilizing 3D CAD software systems for virtual prototyping and testing of motorcycles.

Where This Applies

Motorcycle Manufacturing
Opportunity for disruptive innovation in the development and production of high-performance motorcycles with advanced technologies.
Motorsports
Opportunity for disruptive innovation in the motorsports industry through the creation of track-ready motorcycles with exceptional speed and performance.
Advanced Materials
Opportunity for disruptive innovation in the production of motorcycles using carbon fiber and other lightweight materials for improved efficiency and performance.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 82%
Freshness 8%