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Jimi Nano

 - Apr 10, 2007   Updated: Apr 21 2011
References: branchhome
The Jimi Nano (1.0) is made from 100 % recycled and recyclable plastic. Available in "Safety Orange", "Ruby" and "Aqua", it also has a swappable faceplate to change colours to suit your mood. Made in the U.S.A. by Mr. Smith Inc., 1% of Jimi's sales will be donated to environmental causes.

Implications - Consumers have moved towards purchasing more eco-friendly products in an effort to minimize the impact of their ecological footprint. Simple and useful products such as the Eco iPod Case caters to consumers' desires to purchase environmentally conscious products that still serve a necessary purpose. Also by offering the product in various colors and enabling interchangeability, the company draws even more individuals towards these pieces.