Timberland has just opened its first eco-friendly store in New York City.
The new Timberland store is entirely carbon neutral. The interior of the store has an earthy feel with its wood decor, salvaged brick and other recycled materials.
The NYC Timberland store also uses non-VOC paints and efficient lighting to keep the shoppers happy and healthy.
Implications - Corporate social responsibility has become an important factor that consumers now look for in a company. Corporations that align themselves with social movements such as the green shift open a communication and connection to those consumers who are concerned about the environment. By redesigning stores to be eco-concious, consumers will be attracted to visit and see.