Tokyo-based bags and accessories brand hobo has partnered with Japanese watchmaker CITIZEN to launch the ECO DRIVE WATCH, a new field-inspired timepiece that swaps CITZEN's classic brown and black color combo for a new white and grey scheme.
The new watch comes equipped with a 37mm case with a bright white dial and matte silver finish. In addition, shoppers will have their choice between three-strap options, including a fabric NATO strap, a leather strap, and a hobo-designed bund strap accessory. Powering the ECO DRIVE WATCH is Citizen's in-house-made Eco-Drive movement, a solar-powered quartz system with a power reserve of 180 days.
For those interested the 'WHITE' version of the ECO DRIVE WATCH is set to drop on March 19th and will be available to purchase on CITZEN's website.
Image Credit: CITIZEN
Key Themes Behind This Trend
- Solar-powered Watches
- Designing watches with a solar-powered quartz system presents opportunities for watchmakers to create eco-friendly and low maintenance timepieces.
- Field-inspired Watches
- Taking inspiration from the field presents opportunities for watchmakers to create rugged and functional timepieces for outdoors and casual wear.
- Multi-strap Watches
- Offering multiple strap options presents opportunities for watchmakers to create customizable and versatile timepieces for consumers with varying preferences.
Where This Applies
- Fashion Accessories
- Incorporating eco-friendly materials and designs in fashion accessories presents opportunities for the fashion industry to become more sustainable and environmentally conscious.
- Watchmaking
- Integrating solar-powered quartz systems and field-inspired designs presents opportunities for watchmakers to innovate and disrupt the traditional watch industry.
- E-commerce Retail
- Offering new customizable and eco-friendly watch designs presents opportunities for e-commerce retailers to attract environmentally conscious consumers and increase sales.
