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Eccentric Camo Streetwear

BAPE Introduces a Collection of Color-Blocking Streetwear Essentials

— August 1, 2018 — Fashion
Japanese fashion imprint BAPE introduces a collection of eccentric camo streetwear full of mixed designs. The capsule blends together different hues of the label's signature camouflage print using a color-blocking design. The range sees staple pieces including hoodies, crewneck sweaters, t-shirts, shorts, and the iconic Shark Face Hoodie that zips up over the head. The latest capsule's highlighting element is the variety of colored camo that patches up together to create every piece in its unique final form.

The color palette that the camo print takes on include tones of blue, green, orange, purple, red and yellow. All of the pieces are finished with the label's branding Ape Head and "A Bathing Ape" print. The Mix Camo capsule will be available for purchase beginning August 4 in-store locations.
Trend Themes
1. Eccentric Camo Streetwear - Disruptive innovation opportunity: Utilize color-blocking design to create unique and eye-catching streetwear pieces.
2. Mixed Designs - Disruptive innovation opportunity: Combine different patterns and prints to create unconventional and eclectic fashion collections.
3. Variety of Colored Camo - Disruptive innovation opportunity: Experiment with different color palettes for camo prints to offer a fresh and modern take on streetwear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate color-blocking techniques and unique camo designs into fashion collections to cater to fashion-forward consumers.
2. Apparel - Disruptive innovation opportunity: Create diverse and unconventional streetwear pieces using mixed designs and color-blocking techniques to attract young and trendy consumers.
3. Retail - Disruptive innovation opportunity: Stock and promote eccentric camo streetwear collections to cater to the growing demand for fashionable and unique clothing items among youth.
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