The 'Easy Set Easy' Control alarm clock is a minimalist gadget that tells time using light. The clock was designed by Chang-ho Lee and Ki-hoon Han, and is set by dragging the clock's ray of light to the time you would like to wake up.
The Easy Set Easy Control alarm clock is minimalist in every sense of the word. The face of this clock has no numbers, with the only way to tell time being the small hour and minute hands marked on the clock's face.
Lee and Han designed the Easy Set Easy Control alarm clock to give people an emotional connection with time. While I doubt that someone could ever feel for an alarm clock, I do like where these designers are going. If interacting with an alarm clock could illicit any type of emotional response it might make it easier to wake up in the morning.