'Earth Mother' in Vogue is a profile on supermodel Gisel Bundchen. The editorial and feature article will appear in Vogue's April 2010, 'Shape' issue. Photographer Patrick Demarchelier shot Bundchen at her Costa Rican home doing a variety of activities including yoga, swimming and horseback riding.
Because it is the shape article, there is a focus on Bundchen's many sporting interests, her upcoming beauty line and how she kept in shape during her pregnancy and how her body was able to rebound so quickly after giving birth.
Her son with Tom Brady, Benjamin Rein Brady also makes an appearance for 'Earth Mother' in Vogue.
What Makes This Trend Stand Out
- Sustainable Motherhood
- Opportunity for eco-friendly products and services catering to environmentally-conscious mothers.
- Fitness During Pregnancy
- Innovations in fitness programs and equipment for expecting mothers to stay in shape during pregnancy.
- Celebrity-inspired Beauty Lines
- Potential for beauty companies to collaborate with celebrities and launch exclusive product lines inspired by their personal beauty routines.
Sectors Adopting This
- Green Parenting
- Opportunity for businesses to provide sustainable and eco-friendly products and services for parents.
- Maternity Fitness
- Opportunity for fitness studios and equipment manufacturers to develop specialized fitness programs and equipment for pregnant women.
- Celebrity Beauty
- Opportunity for beauty brands to collaborate with celebrities and create exclusive product lines based on their personal beauty regimens.
